Make your company more attractive, more distinctive, more chosen.
By measurement, not intuition.
Go-To-Market, Brand & Reputation Diagnostic for SMEs and Mid-Sized Companies: delivered in 10 days
Do you lack differentiation?
👉 In 10 days, we reveal the truth about your market, your attractiveness and your growth potential.
The first 3-in-1 strategic diagnostic designed for SMEs and mid-sized companies.
Delivered in 10 days, immediately usable.
Aligning Go-To-Market, Brand and Reputation: A Sustainable Competitive Advantage
Aligning market strategy, positioning and reputation to create a sustainable competitive advantage.
STRATEGY: Go-To-Market
Clarify your Go-To-Market strategy
Segmentation, value proposition and business priorities.
BRAND POSITIONING
Structure a clear positioning
and a coherent message about your market.
REPUTATION AND MARKET PERCEPTION
Understanding and controlling perception
of your customers, partners and stakeholders.
Your challenge, our Go-To-Market solution
Do you have an innovation, a new offering, or a growth ambition that you want to turn into a commercial success?
Most companies invest in operations before clarifying their market strategy.
We help you to:
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Identify where to focus your Go-To-Market efforts
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Clarify your brand positioning
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Assess the real impact of your reputation
Result :
A quantified diagnosis, comparative with your market and a prioritized action plan.
Go-to-market consulting firm for SMEs and mid-sized companies
(10 to 5,000 employees)
SMEs and mid-sized companies
B2B, B2C or B2B2C.
Those who wish to:
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(Re)positioning their offer
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Structuring their Go-To-Market
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Harmonize their brand messaging
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Better manage their reputation
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Industrialize marketing and business development
A strategic approach designed for SMEs and mid-sized companies
1 — Integrated 3-in-1 Approach
Strategy, brand and reputation analyzed together in a single diagnosis.
Benefit : strategic coherence and better sales conversion.
2 — Systematic Benchmarking
Comparison with your market and your competitors.
Gain : a clear understanding of your true position.
3 — AI + human expertise
AI collects and structures data quickly.
Strategic analysis remains driven by human expertise.
Benefit : speed and reliability.
4 — Accessible to SMEs
5 — Iterative and measurable
An approach usually reserved for large firms, made accessible to SMEs and mid-sized companies.
KPIs, monitoring and the possibility of strategic refresh.
6 — Decision-making deliverables
Thematic reports
strategic synthesis
feedback workshop with management.
Your concrete results
The diagnosis allows, in particular:
A clearer customer strategy
An improvement in the MQL → SQL conversion rate
An increase in purchase intention
Shorter sales cycles
A strengthened reputation
Reduced acquisition costs
Result
A quantified diagnosis and a prioritized action plan.
A complete diagnosis in 10 days
Simple. Fast. Efficient.
Steps
1️⃣ Strategic Kick-off (1 hour)
Alignment on business objectives, market context, and the company’s strategic priorities.
2️⃣ Data Collection and Structuring
Collection of internal and external data, analysis of market signals, and stakeholder perceptions.
3️⃣ Validation of Strategic Options
Identification and validation of the main positioning and Go-To-Market options.
Objective: clarify the possible scenarios and select the most relevant strategic levers.
4️⃣ Cross-Strategic Analysis
Structured analysis of the following dimensions:
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Go-To-Market
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Brand positioning
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Market reputation and perception
5️⃣ Competitive Benchmark
Structured comparison with the practices and performance of your market and competitors.
6️⃣ Strategic Synthesis and Recommendations
Consolidation of key findings, prioritization of growth levers, and definition of an action plan.
7️⃣ Strategic Activation Workshop
Workshop with the leadership team to align decisions and initiate implementation.
Options:
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Multi-geography analysis
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Interviews via dedicated panels (clients / employees)
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Definition or optimization of internal processes
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Semi-annual strategic follow-up
GTM NEXUS 360® Strategic Diagnostic Pricing
GTM NEXUS 360® Diagnostics
Start-Up & SME Pack
< 30 employees
Diagnostic + 1 benchmark
strategic workshop 2h
€4,950 excluding VAT
SME & Mid-Sized
Company Package
> 30 employees
Expanded diagnostic +
strategic workshop 1/2 day
€7,500 excluding VAT
Strategic monitoring subscription (annual commitment)
Start-Up & SME Pack Subscription
< 30 employees
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Semi-annual image & reputation measurement
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Strategic adjustments
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Semi-annual update of deliverables
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Feedback workshop (2 hours)
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Quarterly industry newsletter
€1,475 excluding VAT / Semester
SME & Mid-Sized Company Pack Subscription
> 30 employees
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Advanced semi-annual measurement (Image & reputation)
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Strategic adjustments
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Semi-annual update of deliverables
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Executive Report
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Restitution workshop (1/2 day)
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Quarterly industry newsletter
€2,250 excluding VAT / Semester
Our firm: 25 years of strategic experience serving SMEs
GTM NEXUS 360® by Olivier Forlini SAS
A recurring theme:
👉 Democratize Go-To-Market approaches for SMEs, make them stop driving by instinct.
Partners
Olivier FORLINI has been collaborating for several years with various partners, all specialists recognized for their expertise in their respective fields.
The Revenue Nexus
Elevating revenue leadership — Expertise for B2B growth
A collective of experts in Go-To-Market, revenue growth, customer services and business strategy and development consulting.
SQUAD INSIDERS
A collective of experts in consulting and operational management. Supporting SMEs, mid-sized companies and startups to ensure the sustainability of their business.
Independent experts
Occasional discussions on related topics, proving highly complementary in going beyond the primary expertise of GTM NEXUS 360