This is the question executives ask me, almost word for word, at the end of every engagement. The product delivers on its promise. Clients are happy—and they say so. And yet, growth flattens. In the previous issue, I promised you an answer. Here it is—and it has less to do with what the market sees than with what is, or isn’t, happening inside the company itself. What does happen? Let’s start by ruling out the wrong leads, because that’s where most executives lose six months.
Economic Media, GTM Nexus 360 article publication Last week, Challenges published an interview where I laid out the GTM NEXUS 360® approach on the show Au cœur de l'éco. Press format being what it is, some ideas were condensed. There's one I want to develop here, because it sits at the heart of what this newsletter has been defending from day one: Perception is no longer a topic for communications teams. It has become a strategic pilot metric. The sentence worth unpacking In
