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Make your company more attractive, more distinctive, more chosen.
By measurement, not intuition.
Publications
Analyses and insights on the mechanisms of corporate attractiveness:
Go-to-market strategy, brand, reputation, and differentiation.


SMEs: A corporate purpose is no longer a luxury : it's a performance lever.
A 2026 sector analysis puts a figure on it: +10.5 points of performance, and a first French cohort that edges past the German Mittelstand. France legislated a framework unmatched in Europe seven years ahead of its neighbors—the PACTE Act of 2019. Six years on, more than 2,000 mission-led companies and around 612 certified B Corps make up one of the most committed SME and mid-market bases on the continent. And yet that same base had, until now, lagged on performance. A sector

Olivier Forlini
Jun 85 min read


Strategic alignment in SMEs: a major challenge (#3/3) "The Operational Team"
Enjeu de management majeur : l'alignement du management The concept of alignment within SMEs/mid-sized companies and the resulting managerial challenges (#3/3) "The Operational Teams" The operational teams: Bringing the vision down to the ground, to embody it. Introduction A vision can be clear at the top and properly communicated by managers… And yet, to fail where everything is truly at stake : In the daily behaviors, decisions, and interactions of operational teams. In SME

Olivier Forlini
Mar 133 min read


Strategic alignment in SMEs: a major challenge (#2/3) "Mid-management"
Enjeu de management majeur : l'alignement du management The concept of alignment within SMEs/mid-sized companies and the resulting managerial challenges (#2/3) "Mid-management" Mid-management: Translator or vision deviator in SMEs / Mid-sized companies Introduction In any growing organization, there is a critical point where a vision can either spread or fragment : mid-management. Team managers, business unit managers, department heads, site directors… They are the ones who t

Olivier Forlini
Feb 103 min read


Strategic alignment in SMEs: a major challenge (#1/3)
Enjeu de management majeur : L'alignement Introduction to the concept of alignment within SMEs/mid-sized companies and the resulting managerial challenges (#1/3) In SMEs and mid-sized companies, growth difficulties do not only come from the market. They stem from a more silent problem: a lack of internal alignment, which is strongly felt externally. 1. The role of the CEO and the Executive Committee : to clarify the vision, embody it and arbitrate it without ambiguity. 2. The

Olivier Forlini
Jan 154 min read
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